Influenced by a highly developed and passionate attraction to the variations of soil, the nature, its products and the urge to understand the relationships between them, enologist Roland Birr has created an impressive worldwide network of partnerships and knowledge in the presentation of wines, regional specialties and cultures.

Since the late nineties, drawing on this network covering all five continents, with a focus on Asia, Europe and South Africa, travel for professionals and in the meanwhile also for amateurs and wine & food lovers has become the forefront of his professional activity.  Wineries, vineyards, vibrant cities and exotic regions, always driven by the wine trade and the authentic presentation of its products.

With “Taste & Travel”, Roland Birr now also stages a selection of extraordinary travel experiences for those privately interested in authentic food, wines and history of the respective region. He has been touring culinary and cultural Asian metropoles such as Shanghai, Saigon, Hong Kong, Singapore and Bangkok for two decades, presenting insider knowledge and local networks far from any tourism in his “Culinary” travel series.

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